Congratulating our new General Partner in New York, Eddie Lee

White Star Capital
3 min readJan 30, 2023

As part of our deepening presence in North America, we’re pleased to announce the promotion of Eddie Lee from Partner to General Partner to lead our efforts in the region from New York.

Based in New York and actively investing across North America and Asia, Eddie Lee has been promoted to General Partner to lead our US-based Early Growth Fund operations. Born in Virginia, Eddie started his career at J.P. Morgan in New York in its Private Equity Group, and joined White Star Capital five years later after completing his MBA at Columbia Business School.

Since joining White Star Capital in 2018, Eddie has worn many hats, playing an integral role within both our North American and Asian investment teams focusing on consumer and enterprise SaaS companies. He recently spearheaded investments in Carbon6 and Percent in the US, as well as SWING in South Korea, actively collaborating with each company as a board director to drive growth and business strategy.

Additionally, Eddie plays a leading role alongside Sep Alavi in New York in White Star Capital’s investments in crypto companies through the firm’s Digital Asset Fund.

Deepening White Star Capital’s presence in North America

As one of White Star Capital’s founding cities, New York has been a key part of our story since we launched our first Early Growth Fund in 2014. Today, the team in New York collaborates closely with our offices in Toronto and Montreal providing White Star Capital with the capability to invest across North America, while also tapping into the global perspective through our investment teams in Europe and Asia.

While the world of venture capital no longer revolves solely around the US, it certainly continues to be heavily influenced by the largest and most mature technology hub in the world. New software categories are still christened more frequently in the US than outside of it, and the $20tn technology economy continues to reinforce the most deeply entrenched network effect the world has ever seen- one made up of talent, capital, and opportunities. Because of this, our firm’s central presence in the US serves as an important anchor to not only how we view the global technology landscape but also how we partner with founders around the world.

Eddie will be leading our efforts in the US, alongside our newly promoted Vice President, Spencer Henry, who joined us from J.P. Morgan’s Technology Investment Banking group two years ago, as we look to double down on our commitment in the region and expand our portfolio within the world’s most developed technology hub.

Since launching our office in New York almost a decade ago, we’ve had the privilege of backing some incredible local founders. This list includes companies like Betaworks, Science, Dollar Shave Club, Freshly, TheGuarantors, KeyMe, Spatial, Parsley Health, Chord, Percent, PetFolks and Carbon6. More recently, we’ve been proud to support some of Web3’s early success stories in Index Coop, Sizzle, Alethea, and Castle.

Bridging the gap between North America and Asia

White Star Capital has always believed that the best founders can build and scale the world’s next generation of tech successes no matter where they are based. In an increasingly connected world, we’ve seen and invested in incredible startups across North America, Europe, and most recently, Asia. This has included SWING and Himedi in South Korea, to AMo in Japan, as well as, Flash Coffee and Una Brands in Singapore.

Having spent years during his childhood and later life in South Korea, Eddie has also played a key role in our investments in Asia. His promotion to General Partner is an important recognition of all the hard work and commitment he has shown in growing White Star Capital’s presence in North America while alsosupporting the expansion of our portfolio in Asia.

We’re excited about the work that lies ahead.

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White Star Capital

White Star Capital is an international venture and early growth-stage investment platform. We partner with founders who aspire to scale globally.